We've been keeping a close watch on what people are saying about my.SXSW and trying to respond to as much of the feedback as possible, either directly from us or via the folks at SXSW.
It's no surprise -- in this "2.0" world of hypersharing and total transparency -- that we've seen literally hundreds of blog posts and tweets about my.SXSW, but we've only received a handful of e-mails. We don't really like e-mail anyway, so this is cool. The SXSW help desk has received a lot of support requests via e-mail, with issue #1 being that the welcome e-mails and password reset e-mails aren't showing up, most likely due to downstream spam filters. Ah, the irony! Again, this is why e-mail sucks, but it's sort of something that's hard to live with and also hard to live without.
So, how are we tracking and responding to feedback? We're using a jury-rigged system of free tools: search.twitter.com (remember Summize?), Google Alerts and Google Reader.
This "system" only takes a few minutes to set up and it can be used to track virtually anything being said about anything in a public space on the interwebs.
Basically, you can set up "comprehensive" Google Alerts and have them "delivered" via feed (or e-mail, but you already know how we feel about that). You can do the same with search.twitter.com. Simply plug the feeds into Google Reader, organize them into folders/tags and voila, your feedback tracking system is ready to roll. We're searching for terms like "SXSW," so obviously we get a lot of false positives. However, it's easy to manually "star" or "share" items in Google reader and then publish the resulting list of shared or starred items back out as a feed to share with your team via a web page or, if you like, put it back in Google Reader. (Yikes! We know that sounds like it might be infinitely or mutually recursive, but actually, it works -- trust us, we've tried it.)
So, here it is: a pretty comprehensive list of all the good, the bad and the ugly things people are saying about my.SXSW. Hey, it's all public information on the interwebs anyway, so why not republish it all in one place?
- conferences (20)
- press (9)
- releases (7)
- videos (5)
- metrics (3)
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4 comments:
Hello Chris, I really like what you are doing with your platform, and that it's being used by SXSW this year.
A couple of questions for you. We know that the best way to fully engage event participants is during pre-event, during the event, and post-event interaction activities. So, will SXSW keep the site live and nurture their attendee community past the event?
Second, the SXSW management has never attempted to capitalize on the fact that their unique festival includes three attendee clusters that have a lot in common (Music, Film, Interactive). So, will your platform be used to enable these three previously siloed event participants to connect, communicate and collaborate across the silos?
My point: a platform like The Social Collective is best applied when you address all aspects of the application -- people, process and technology. The "process" part is often neglected. I'd really appreciate your thoughts and perspective (I'm going to blog on this topic, closer to SXSW).
Hi David,
Thanks for your comment! Yes, SXSW intends to keep the site live until we archive it for them in preparation for SXSW 2010.
As you correctly pointed out, my.SXSW does provide a unique opportunity for attendees to "cross-pollinate" between Film, IA and Music. We thought about this a lot during our design phases -- for example, Twitter in the IA crowd is second nature, but perhaps not so much for Film and Music. We tried to create some common ground where these disparate communities could come together and find out what they have to share with one another.
One of our other design goals was data portability/interoperability -- we wanted to push and pull from other social sites like Facebook, Twitter and Flickr and provide support for standards like iCal and RSS so that people could use the site in conjunction with a wide variety of other tools and services they're already using. This interoperability was a key part of creating a process that would engage people on multiple familiar fronts, e.g. their email inboxes, calendars and other horizontal social networks.
I look forward to your blog post -- please fee free to reach out again if you are looking for other comments, suggestions, etc.
Chris, based on some of the comments on your Google Reader aggregation, it would appear that all the features of your platform have not been fully enabled. Why are people saying they can't interact, via mySXSW, with others who registered?
Please elaborate. Thank you.
Hi David,
All the features other than Product Fan Pages and outbound Facebook Connect are turned on. Were there particular comments made to which we didn't respond? If so, please let us know.
Thanks,
Chris
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